ZAP Ad Service What is ZAP Ad? A digital media that inserts still cut ad images during channel zapping time (avg. duration of 1-2.5 seconds) in accordance with targeted schedules.
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Legacy Channel Zapping
ZAP Serviced Channel Zapping

ZAP time ad for digital TV

It provides the best cost-benefit offering among current
ad media with an impression directly leading to reach (ad being watched).
  • Coverage
    ZAP Ad covers 7.25 mn cable and satellite STBs (set-top-boxes) nationwide
  • High reach and attention rate
    Repeated and compulsory exposure generate average reach rate of above 70-80%. A single impression creates average exposure of 4.7 seconds.
  • Targeting
    ZAP Ad provides sophisticated targeting by channel/time/pay TV operators.
  • Campaign Report
    Analyze ad execution history and provide up-to-the-minute daily statistics through dedicated webpages for ad agencies.
  • Competitive pricing
    Based on guaranteed CPM pricing, ZAP Ad provides competitive pricing to premium digital ad inventory and still-cut TV ads.
A new concept of digital media that combines the merits of TV broadcasting and digital media
Key statistics
  • 1~2.5s
    Average duration per zap time
  • 48
    Number of daily average
    impressions per household
  • 4.7s
    Average duration per impression

Service Coverage

Since its inception in Feb 2015, ZAP Ad's service coverage continues to expand due to the participation of multiple pay-TV operators.

Key clients

Examples of ZAP Usage