ZAP : zap time ad for digital TV
ZAP takes the best of old and new media, combining mass broadcasting of traditional TV with elaborated digital technologies.
It provides the best cost-benefit offering among current ad media with an impression directly leading to reach (ad being watched).
It provides the best cost-benefit offering among current ad media with an impression directly leading to reach (ad being watched).
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Coverage
ZAP Ad covers 7.25 mn cable and satellite STBs (set-top-boxes) nationwide -
High reach and attention rate
Repeated and compulsory exposure generate average reach rate of above 70-80%. A single impression creates average exposure of 4.7 seconds. -
Targeting
ZAP Ad provides sophisticated targeting by channel/time/pay TV operators. -
Campaign Report
Analyze ad execution history and provide up-to-the-minute daily statistics through dedicated webpages for ad agencies. -
Competitive pricing
Based on guaranteed CPM pricing, ZAP Ad provides competitive pricing to premium digital ad inventory and still-cut TV ads.