We have developed and currently operating world’s first zap time ad system that inserts still cut images during channel zapping.
Given that all digital TV incurs zap time delays, we are exposing ad images through ZAP, our client app installed in digital STB (Set Top Box). ZAP not only provides zap time ad, it also provides home shopping ads through viewer tracking and various TV measurement services.
As a world's first developer of zap time ad, we hold multiple patents related with our service and seek to expand our coverage outside of Korea to become a truly global ad tech company. Hence, we are currently working with multiple pay TV operators not only in Korea but also in China and Japan to provide full time commercial services.